"We are convinced that the limited series Zenith is offering will please connoisseurs of both worlds. "The priority for both companies is to enhance the customer experience, thanks to the unique craftsmanship of our artisans," he says. Zenith CEO Aldo Magada also emphasizes the marques' shared values of uncompromising pursuit of superior quality over the decades. "These are two legendary brands with a similar history based on exclusivity and innovation, both sharing the same vision to deliver excellence to clients," says Javier Terrés de Ercilla, vice president of development for Habanos S.A., Cuba's cigar monopoly.
The watch is limited to 500 pieces in stainless steel at 9,300 euros ($10,460) and only 50 pieces in rose gold at 19,900 euros ($22,385). The legendary El Primero was one of the first automatic chronograph movements when it hit the market in 1969, and it's still going strong almost 50 years later, much like Cohiba. The back of the 42 mm case is engraved with Cohiba's 50th anniversary logo. Honouring Cohiba’s 50th anniversary the logo is engraved at the back of the case. Inside the 42-millimeter dial is the El primero Chronomaster 1969 movement. The rich Havana-brown dial is cutaway at 11 o'clock to reveal the beating El Primero 4061 automatic chronograph movement, which oscillates at 36,000 vibrations per hour for heightened precision and delivers a minimum power reserve of 50 hours. The model in rose gold is limited to 50 pieces, the and stainless steel version to 500 pieces. Zenith's designers played up Cohiba motifs-from the black and white pattern on the Behike bands to the profile of the Taíno aboriginal chief (Cohiba is derived from the Taíno word for tobacco). Il cuore pulsante dello Zenith El Primero Chronomaster 1969 Cohiba Edition è il calibro El Primero 4061 (282 componenti) che, con il suo ritmo scatenato di 36.000 alternanze all’ora, consente una visualizzazione a 1/10 di secondo. But despite the recent warming relations between the United States and Cuba, the watches, like Cuban cigars, cannot be purchased in the United States, so, you'll have to pick up yours next time you are out of the country. The partnership between the premier Cuban and Swiss brands commemorates Cohiba's 50th anniversary. Aficionados of cigars and timepieces can celebrate both passions on their wrists with the new limited-edition Zenith El Primero Chronomaster 1969 Cohiba Edition.
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